Worcestershire County Cricket Club Case Study
Putting member wellbeing and incredible value at the heart of everything!
A first-of-its-kind partnership, driving membership uptake through fan wellbeing!
Before the 2024 season began, the Club approached us to explore how they could offer members more. Their ambitions went beyond member numbers; the Club wanted to recognise fan loyalty by helping them get more from their membership.
Giving more with their membership, getting more from life!
Worcestershire County Cricket Club approached us with three clear goals:
- Retain current members.
- Attract new members.
- Ensure members get the best value.
A fourth ambition came into play born from the question: Can the benefits included in the membership package offset the cost of membership for a whole season?
This ground-breaking partnershipwith Pluxee UK will bring a multitude of benefits to our Members and grassroots cricket within Worcestershire.
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