Strenthen your Employee Value Proposition (EVP)

Your Employer Value Proposition isn’t a slogan. It’s the lived experience of working at your organisation — how people feel, grow, are supported, and choose to stay.

At Pluxee, we help organisations move beyond surface-level benefits to build EVPs that genuinely attract, engage, and retain people in a fast‑changing world of work.

What is an Employee Value Proposition (EVP)?

An Employee Value Proposition (EVP) is the unique combination of benefits, culture, opportunities, and rewards a company offers employees in return for their skills, experience, and commitment.

It defines why someone would choose to join — and stay with — your organisation, covering everything from career growth and wellbeing support to purpose, recognition, and workplace culture. A strong EVP helps attract top talent, improve engagement, and build long-term loyalty.

Why EVP matters more than ever

Today’s employees are more discerning, values‑driven, and mobile than ever before. Pay alone no longer differentiates. People are asking deeper questions:

  • Will this organisation support my wellbeing?
  • Do I feel recognised and fairly rewarded?
  • Is this a place where I can grow and belong?
  • Does this company live its values — not just talk about them?

A strong EVP answers these questions clearly and consistently, aligning what you promise as an employer with what people actually experience.

The challenge most organisations face

Many EVPs fall short because they are:

  • Built around generic perks rather than real employee needs
  • Disconnected from everyday culture and leadership behaviour
  • Inconsistent across teams, locations, or life stages
  • Poorly communicated or hard for employees to access

The result? Engagement drops, turnover rises, and employer brand credibility erodes.

Creating an EVP that works in real life

Support wellbeing that actually supports people

Wellbeing is no longer a ‘nice to have’. We help you deliver holistic support that reflects real life — physical, mental, social, and financial — through flexible, inclusive solutions employees can use in ways that matter to them.

Make reward and recognition meaningful

Recognition only works when it feels timely, personal, and fair. Pluxee enables you to reward contribution, reinforce values, and celebrate everyday wins — not just end‑of‑year results.

Offer flexibility without complexity

A strong EVP gives people choice. Our solutions are designed to flex around different roles, life stages, and priorities, helping employees feel trusted and supported without creating admin burden for HR teams.

Align EVP with purpose and culture

We help connect your EVP to what your organisation stands for — ensuring benefits, rewards, and wellbeing initiatives reinforce your values rather than dilute them.

Learn more about EVP

fist pump

Employee Value Proposition (EVP): What It Is & Why It Matters

Employee Engagement

Your Employee Value Proposition (EVP) has always mattered, but with a tight labour market and increasing budget pressure, your EVP is more important than ever. Using insights shared by Pluxee UK’s CEO – Burcin Ressamoglu – during a 2023 CIPD keynote, we’ll answer all your questions about EVP and explain why it’s such an essential part of your people and business strategy as we head into 2025 and beyond.

10 December 2024

woman using a VI

Why technology industry employers must prioritise their Employee Value Proposition (EVP)

Employee Engagement

The tech industry hasn’t escaped the restructuring and challenges other UK industries are experiencing. Yet, in the face of rising business costs and economic changes, the UK technology workforce is growing, with net new jobs added for a fifth year in 2025. Still, filling these roles isn’t without challenges. The tech skills gap and high competition for talent are driving up salaries, making it more expensive than ever to secure top talent. Read on to learn how an attractive and holistic Employee Value Proposition (EVP) helps reduce business overheads while attracting and retaining the skills you need.

2 October 2025

People in the office giving a high-five

Pluxee Employee Experience Platform: Real Perks. Unbeatable Value

Employee Engagement

We’re thrilled to dive into the Pluxee Employee Experience – what it is, how we’re different, and what makes our all-in-one, mobile-first benefits, rewards, and recognition platform the smarter choice for your people and business. Pluxee Employee Experience delivers benefits that benefit, not just another corporate tick box. Fully branded and hassle-free, it integrates with your existing setup, delivers real-time insights, and provides dedicated account management and UK-based support.

15 September 2025

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What are employees saying?

I've saved over £400 in the last 12 months at a wide variety of high street and on-line retailers, not by changing where I shop, but by buying discounted e-vouchers and then paying either online or in store with them.

Mark

Discounts Platform user

The majority of my regular cashback comes from my weekly grocery shop. The card is easy to use! Getting cashback is seamless, and is very useful for big purchases/at Christmas-time etc. I do all my weekly grocery shopping on it and we use it as our family expenses card, paying for meals out and trips away.

Abhishek

Pluxee Card user

Supermarket discounts make a great saving on purchases you make out of necessity. Evouchers are great to purchase for gifts, especially the discounted websites for sending gifts; i.e letterbox gifts. The savings are great and such a good perk, especially during these times. Highly recommended and its great the variety of retailers available. It truly is saving on your day-to-day spending.

Sarah

Discounts Platform user

Really great offers at a variety of retailers. Really good for booking holidays on the best booking sites. Also good to buy bulk home items where the discounts can lead to big savings!!

Jennifer

Discounts Platform user

Ready to make benefits work?

Every organisation’s EVP is different. We’ll start by understanding yours, then explore how benefits, reward and wellbeing can better support your people in real life.